YouTube Channels - How Did You Become a Successful Business?

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

We never paid for like ads or anything. It was just, it was taking opportunities that came to us. We were really focused on finding that niche that was unique to us. I think that's how the channel kind of blew up at the beginnin as well as being in the right place at the right time when there wasn't someone there already. There wasn't a lot of d y and home decor channels back at that time so t be a place where people can go who are looking for that kind of content.

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.