Big money, glamorous work trips abroad, and becoming your own boss - the world of door-to-door selling and chugging on the high street has been rebooted for the social media age.
The industry has been around for decades, but revenues have seen a boost over the last few years and it is now worth £2.6bn a year in the UK.
Some direct selling firms in the UK are jumping on the popularity of trends such as hustle culture to recruit young, ambitious people into entry-level jobs in ‘marketing’ or ‘management’ and to work with big, well-known, clients.
But as Lora Jones finds out, the reality is very different. She finds keen young people who have been sold the dream, only to find themselves working 80-hour weeks - for low rates of pay.
So how exactly is that possible - and what's the set-up that can reel in so many hungry young recruits? And what protection do they really have from exploitation?
Reporter: Lora Jones
Producers: Jim Booth, Samantha Everett, Nalini Sivathasan
Researchers: Star McFarlane, Jade Thompson
Executive Producers: Gail Champion and Kim Rowell
Production Manager: Jon Briest
