The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

Data-Driven Marketing Strategies

This chapter explores the significance of data and analytics in marketing, focusing on tracking conversion rates and user interactions to inform strategies. It emphasizes collaboration across teams and the importance of innovation and experimentation within marketing campaigns to enhance engagement and drive product-led growth.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app