The "Anti Chris Walker" Shares Why Dark Social Is A Myth
Confessions of a B2B Entrepreneur
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Introduction
The speaker discusses their disagreement with the concept of 'dark social' and emphasizes the importance of building brand and creating a network through activities like podcasting to generate demand. The chapter concludes with a shoutout to Fame, offering B2B businesses the opportunity to start and grow their audience through a podcast.
Transcript
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