Joe CEO of Motion Nutrition and ex professional swimmer shares the insights he has gained from building a natural supplement brand.
Ecom Gold
00:00
Building Brand Equity With Existing Assets
I think this is something that you're already jumping the gun on and will definitely over the next half decade see so many more brands coupling a digital product offering with their product to our value. That's really cool. So there's a lot of brands that are doing it already, but they tend to be collaborative with existing assets. Like Vectabilities do it with Marvel for their kids products. It's gonna help sell your products, but you're not building brand equity there. You're just writing off somebody else's brand equity.
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