18min chapter

Perpetual Traffic cover image

[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025

Perpetual Traffic

CHAPTER

Navigating Meta's Advertising Changes

This chapter covers the impending changes to sensitive advertising categories on Meta, specifically focusing on the health and wellness sector. The speakers express concerns about how these adjustments will impact businesses, especially smaller ones that rely on targeted advertising metrics. They stress the importance of compliance with new privacy regulations and the need for brands to diversify their marketing strategies in light of these developments.

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