Effie Berman - I Love Working With Them

Effie Berman is very much, they have like these incredible, wonderful printing machines that are very modern printed machines. But a lot of their assembly machines are old fashioned. They're like old reproduction machines. So we had to work out what is the point where the stress doesn't exist anymore on the fold. And it got even harder when I was like, oh, can we print on the backside? Like can we do another debossing and foil inlike on the back side of the notebook? When it flips over, it was one of those things where they were like, yeah, this is so much harder. This has been so great for me to see it all unfold