Using Alternative Data for Analytics

Most of our research are based on solid fundamental thesis. We need to have some fundamental idea behind the model that we're building. If it is just a data mining, no one's going to trust it. Not many firms actually using alternative data yet. You know, apart from being a pure black box. I mean there's a couple of firms that do a two systematic fund management where they just did forget the fun, forget the fundamentals just sure. And, and you, what, what, about you. What about you?