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We're Trying to Strike a Balance
I think sometimes we've aired on the side of talking about stuff a bit too early before it was ready. And so that creates kind of like a hype cycle and then people are disappointed because there aren't going to more updates or it's just taking a long time to actually straighten out the story. So I think we're trying to strike a balance. We've been working on that since maybe 2017, but we've been slowly building the pieces towards our vision. The whole field got re-energized again. There were new players like Astro and Quick and ZweltKit who can play with some of these things.