The Importance of Budget Approval in Digital Publishing

The biggest thing I've heard this first half is just not being able to get most advertisers to think long term or think down the line. Events has been one area that's come back pretty strongly for publishers and they've been able to get you know even more money than pre pandemic on some of their experiential activations. Even with that, some publishers are saying like events didn't net out to be as lucrative as they maybe went into the year thinking they would be. It seems like there's less of a willingness among advertisers right now to make those bets or less confidence that whether it's TV network streaming services publishers are gonna be able to deliver on those bets for the advertisers.