Dopemin Hits - How to Avoid Dark Patterns

Levels Head of Growth, Ben Grynol, chatted with our Principal Designer, Brett Redinger, about the topics of behavior change, habit formation and how it all relates to an app's entire design.

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(04:09) - Design for building habits
(12:53) - Bring joy into design
(16:05) - Build and hold onto people’s trust
(21:24) - Look at things from the persona’s point of view
(23:55) - Extrinsic and intrinsic triggers
(28:27) - Motivation is hard to hack
(29:57) - Investment is a big part of habits
(34:41) - Guidance not control
(38:21) - Create accountability up front
(42:36) - The reward has to be greater than the cognitive load

Transcripts and Show Notes