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443: Product wisdom from an innovation veteran – with Ken Gray

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

The Unconscious Bias of Engineers

Engineers often get caught up in the fascination of how cool our solution is. Our customers don't care about features and benefits, they just want to know if it helps their business. Maslow talked about this concept. If all you have is a hammer, every problem is going to look like a nail. It's facts and data driven to find out what your customers need before creating an optimal product for them.

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