23min chapter

App Marketing by App Masters cover image

6-Figure Exit Within 12 Months

App Marketing by App Masters

CHAPTER

Strategies for App Marketing and App Sales

The chapter covers various strategies for effectively marketing apps, including optimizing Google Ads campaigns, leveraging personalized email marketing, and enhancing app visibility and rankings. It also delves into tips for increasing revenue through winback automation, touch automation, and utilizing third-party SDKs for in-app purchases. Additionally, insights are shared on app valuation and preparing for the sale of an app business, emphasizing the importance of focusing on profit and transparency during negotiations.

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