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164. Rethinks: Using "Pre-suasion" to Influence Others

Think Fast Talk Smart: Communication Techniques

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Harnessing Social Norms: The Power of Peer Influence

This chapter explores how creative research methods reveal the impact of social norms on behaviors, particularly in contexts like hotel towel usage and national park etiquette. It emphasizes the effectiveness of messaging strategies that leverage the principle of social proof to encourage environmentally friendly practices among guests.

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