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Unusual Tactics You Can Use To Learn What Your Audience Wants

Clients from Content

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The Importance of Lead Magnets in Email Marketing

Lead magnets can be very effective. I like lead magnets if it's not for an ongoing newsletter. If you're using lead magnets to grow a newsletter, the thing that I don't like about it is there's a disconnect there. They have not signed up. They don't want to hear from you every week or a couple times a week and they are saying I want whatever you're giving me in the lead magnet. But without sort of testing that, that's a very easy test to run.

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