The Re Invention of the Rroud Plant

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The re invention of the rouge plant wasn't just a successful reboot for ford, it's also a great metaphor for refounding your businesss, mission and culture. Imagine that contaminated brown field site as a culture left unaddressed for too long. The machinery breaks down over time, leaving the environment toxic and corroded. But even if the problems with your status quo are obvious, you'll need buying and active participation from your team. If you want change to happen it scale, you must give them a chance to see the cases for reform themselves. That's true whether you're re designing a hundred year old truck plant or re imagining your culture top to bottom.

We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance.

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