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Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

Marketing Made Simple

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Exploring Culinary Narratives Through Documentary

This chapter examines the documentary 'City of Gold,' focusing on a renowned Los Angeles food critic known for his expressive writing. The discussion highlights the profound impact of his reviews on dining experiences and delves into themes of marketing and storytelling in relation to authenticity in food culture.

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