The New Garde with Alyssa Vingan cover image

The Trend Story Industrial Complex (w/ Amanda Mull)

The New Garde with Alyssa Vingan

CHAPTER

Exploring Consumer Culture and Branding Strategies

This chapter explores the speaker's experiences at Bloomberg Businessweek, focusing on the intricacies of consumer culture and branding, particularly with Erewhon. Highlighting unique marketing strategies and data-driven insights, it examines how curated products and café spaces influence customer attraction and pricing approaches.

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