Is There a New Acquisition Channel Tomorrow?

If you think about who you're competing against for inventory on Facebook and Instagram, it's generally people whose average product is like 50 to 100 bucks. And we can pay up to so much more because if we do make a sale from one out of a thousand people that click on ad, that's still super, super are my possible for us. If the world were still normal, it would probably be go a little bit heavier into vertical specific events. So it's the vertical specific just publications versus versus events. OK. Can you describe a little bit testing process? And I guess what you're looking for when you test a new channel, a vertical or strategy? Yeah. We really start