RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
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Introduction
CMO and CRO misalignment is because neither of them understand what each other's doing. The only thing that you need to do is set achievable goals between the two groups, he says. "You have to figure out how much pipe does our sales team need in order to hit their targets for this quarter"
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