From Fairs to Big Retailers: How to Scale Your Craft
Shopify Masters
00:00
How Did You Start a Candle Business?
In the early years of your business, how did you fund it? I was working two part time jobs that essentially made up an income. In 2013, we got this huge order from West Elm and started P F as an S corp. We have 25 to 30% male customer base, which is really unusual for a candle company. And beyond that, I didn't see really many candles for men.
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