Dan Nathan is joined by Joe Marchese, General & Build Partner at Human Ventures, for an in-depth discussion on the intersection of human attention and generative AI. They explore Joe's recent article, 'Human Attention is All You Need,' which critiques the reliance on algorithms over trust in building brands. They also discuss the role of AI in the stock market, focusing on companies like NVIDIA, Meta, and Amazon. The conversation delves into the implications of AI on advertising, commerce, and brand building, and reflects on the broader economic impacts. Additionally, they talk about the challenges and opportunities for startups in the AI space, the future of media and advertising platforms, and the potential for brand erosion due to over-reliance on performance marketing. The episode concludes with insights on the future of generative AI, market valuation, and the importance of building consumer trust.

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