7min chapter

On The Tape cover image

Being Human in the Age of AI with Joe Marchese | Okay, Computer.

On The Tape

CHAPTER

Navigating Branding in an Algorithmic World

This chapter examines the shifting dynamics of branding and marketing shaped by digital platforms and algorithmic influences, emphasizing the importance of fostering trust and innovation. It also critiques the current performance of tech companies in the advertising market while highlighting the pressing need for diversified revenue streams in the entertainment sector.

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