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Dr Greg Davies on Behavioural Finance

The Human Risk Podcast

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How Do You Implement Behavioral Science in Your Organization?

When i was at bartley's, we were bringing all this behavioral science into the bank. No one really now knew what a behavoral team was going to do when we first joined. The advantage of using technology is you don't just give people new ideas,. You give people new s alongside the tools to make them useful. But it also unlocks greater scope, because now you can start talking to retail and savings behaviour rather than just going to those people who are wealthy enough to have an adviser.

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