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Decoder Ring | Off-the-Wall Stories of Off-Label Use

Slow Burn

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Exploring the Unconventional Marketing of a Recovery Beverage

This chapter explores Pedialyte's innovative marketing strategy aimed at adults combating hangovers, challenging the societal views on drinking. It juxtaposes the narratives of children's recovery with that of adults, while also featuring promotional insights on Slate Plus and Discover's cashback initiative.

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