“Surround sound” your market using content - with Sam Kuehnle
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Navigating Content Marketing and Leadership in the Digital Age
This chapter dives into the integration of content marketing with social media strategies, particularly focusing on LinkedIn and the role of CEO personal branding. It emphasizes the importance of authentic, tailored content and the need for CEOs to engage consistently for effective audience connection. Additionally, the speakers discuss contemporary shifts in consumer behavior and the crucial involvement of leadership in leveraging content marketing for sustainable business growth.
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