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#22 Make customer service your competitive advantage

The Sweaty Startup

CHAPTER

Doing Business Is an Emotional Decision

Doing business is very much an emotional decision. People are way more likely to buy something from somebody or hire some one when they get a good feeling from them and when they like them. Show people that you care about your family, possibly on your web site. Send out your certificate of insurance with every single quote. Do the family business route. The last thing here is have a positive attitude all the time. Look e glass half full just smile. It'll get you so far.

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