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#609 - Uri Gneezy - How To Understand Psychological Incentives
Modern Wisdom
How to Choose the Right Pair of Shoes for You
Nike's shoe range starts at 30 pounds and goes up to 250 pounds. If you look at the difference in terms of the tech that goes into 250 and goes into 150, which might be the next closest, you're not looking at very much. It's apart from signaling I've got the most expensive pair of shoes that always going to look different. And there is this sort of signaling thing that goes on.
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