Tim Stock 'Understand subcultures to understand the future'
The New Abnormal
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What's the Key Takeaway Point of Your Elevator Pitch?
Timothy Stanley: I would actually like, you know, when you look at things this way, you tend to focus much more on getting very nervous and looking at at companies that are about to do something wrong. He says Starbucks is a brand that has brought itself back from the dead after the last recession and is doing quite well right now. Another one would be Nike in in co-opting of activism done very well, brilliant. But there's a point where you're sort of saying putting your arm around Colin Kaepernick and all this kind of stuff is that you're one step away from a Kanye West moment within their own celebrity endorsements. And so finding somebody who can bring people around of
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