The 12 Year History of Challenger Inc.

Challenger Inc. is a company that helps sellers and customer facing teams transform the experiences their sellers are delivering in the day to day. In its 12 year history, Challenger has been consulting with hundreds of companies around the globe on how they can make sales more successful. This week's podcast features Lauren Graves, head of learning and instructional design at Challenger. She will talk about why challengers approach negotiation in a different way than traditional negotiators.