How to Be a Successful Brand Strategist

Today I'm sharing ten more of my favorite recent GPT4 prompts and experiments for creative business owners.

This episode originally aired as a bonus episode for the private BFF community, as a follow-up to a case study on how ChatGPT has helped me draft a few solo podcast episodes.

Want more where this came from? Join us in the private BFF community and/or Free Time Operations Dashboard with promo code PODCAST.

🏝️ I’m also opening up ten Voxer coaching spots to work with me 1:1. Enrollment closes when the 10 spots are filled or by EOD June 4, whichever comes first. Learn more and sign-up » (Apply promo code PODCAST at check-out)

💬 As always, I'd love if we could crowd-source on this one! What are the most interesting GPT prompts that you've tried? Join BFF so you can share with us in the comments! 🎧 Or if you're listening on Spotify, answer the question prompt at the bottom of this episode's page :)

🔗 Resources Mentioned

• Video: OpenAI cofounder Greg Brockman’s 2023 TED talk, The inside story of ChatGPT's astonishing potential
• TV Series: Big Door Prize (Apple TV+) and Trailer (YouTube)
• Tools: OpenAI’s ChatGPT (+ iOS app), Midjourney, There’s an AI for that, Zapier, Descript, TextExpander
• Mighty Networks: AI Community Generator and Community Design Accelerator (course)
• Download the Circle mobile app if you haven't already (for jumping into group discussions more easily)

📰Articles

• Descript (audio and video editor): How to use ChatGPT to improve your creative process
• NYT: 35 ways people are using AI and NYT Magazine cover image mentioned
• Zapier: The best AI productivity tools in 2023 and How to use OpenAI's GPT4 to write emails
• Ann Handley: What does AI Mean for Writers? I Have Thoughts.
• Alex Berenson: Potential Perils of AI

🎧 Related Episodes

• Pivot: 321: ChatGPT as Universal Intern and Permission Not to Be a Billionaire with Kevin Kelly
• March BFF Bonus: Case Study—How ChatGPT Helped Me Write My Latest Solo Episode (join here with promo code PODCAST)
• Free Time: 045: Behind the Free Time Brand with Adam Chaloeicheep
• 167: Transform Your Approach to Community-Building with Gina Bianchini
• 163: Leveraging Idea Kernels to Create Compelling Content with Khe Hy
• 124: JB’s 5 C’s System for Content Curation and Production
• 096: Book Sales Stats—One Month Post-Launch 🎉
• 190: 🐍 How the Cobra Effect Creates Perverse Incentives and Metrics Tyranny

💻 Prompts I share in the episode

1. A la Big Door Prize: What's {your name + descriptors} life purpose? Can also provide a list of interests and ask it to suggest potential revenue streams.
2. Brand Guidelines: Create a voice style guide, including brand emoji
3. Differentiators: What makes {your name + descriptors} unique? Based on Amazon and/or podcast reviews.
4. Sales documents: Make the case for why your IP has a competitive moat around it.
5. Email replies: Draft 3 warm, friendly potential responses to a tricky email, 3-5 sentences each in U.S. English.
6. Content planning: Quotes, stats, cite research studies, create case studies for that topic x Your specific audience
7. Content posting: Show notes and social shares, headline options; guest share email.
8. Negotiation Communications: Draft response with your outcome/s in mind.
9. Midjourney (image generation): Visioning for you or clients, i.e. ideal home. Create a mascot for your business.
10. Upload a CSV → analyze the data: Can you make some exploratory graphs? P&L analysis? Word Cloud? Etc.
11. Non-work related: Vet or doctor's test results, menu planning, and so much more!

✅ Do (or Delegate) This Next: Try just one of the ideas above!

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