The Importance of Activity in a Campaign

Campaigns get bogged down in answering every twitter meme and every attack that any you know blue checkmark says about them on twitter. They're like aha look how many of these moles were whacking That is an activity But it's not an accomplishment. I think they would be stunned if they actually sort of build time a la lawyers To see how many hours paid staff spent on That versus Bigger picture narrative stuff.