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The Ecommerce Diagnostic Toolkit

Ecommerce Playbook: Numbers, Struggles & Growth

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The Elite of the Elite in the Ability to Drive Efficient Value Capture

Any cost that scales with sales, right? If order and obviously if the order number goes up, the cost goes up. So I think that's a very obvious one. Another one is the fulfillment expense. And so we've set kind of as the benchmark for the Duckweed brand is 30% or less of total revenue. But on the flip side, which is how hard I'm just going to say, like that's a high bar, right?

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