Yext CEO Michael Walrath - Software Consolidation and Convergence
"World of DaaS"
Software Consolidation Trends in the SMB Market
This chapter explores the dynamics of software consolidation in the small and medium-sized business market, emphasizing how collaboration can yield economic efficiencies. It also examines the skepticism surrounding predictions of consolidation in Martech and ad tech sectors amid financial complexities, highlighting advantages for broader offering companies in challenging environments.
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