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The Spotify Effect, Pt 1: Ghosts in the Playlist

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The Evolution of Music Streaming Personalization

This chapter examines how Spotify has evolved its music recommendation strategies, shifting from promoting music discovery to enhancing user familiarity through personalized playlists. It discusses the implications of this data-driven approach on music consumption, exploring trends in curation and the rise of offers tailored to user moods and activities. Additionally, it touches on the impact of these changes on both the music industry and listeners, questioning the loss of musical intimacy in the process.

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