Season 3, Episode 6: Henrietta Rix, Co-Founder & CEO of Rixo
Work Rest Slay
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Transformative Journey of an Independent Fashion Brand
The chapter captures the entrepreneurial journey of building an independent fashion brand from receiving a major order that catapulted them to international success to tackling challenges of retail expansion and maintaining profitability. It explores the impacts of media coverage, celebrity endorsements, and evolving into physical stores, culminating in the launch of a new high-end label with a focus on inclusivity and meticulous design details.
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