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The Importance of Promoting Your Project
InnerSource projects need to be actively promoted and involve stakeholders as early as possible. You have to create a win-win situation, so you have to give the potential contributor some benefits that they can take from contributing. Successful InnerSource projects establish mechanisms to ensure that contributions meet quality requirements before they are accepted. In fact one of the very first success stories was an iOS app developed solely by an InnerSource community up until market launch.