This chapter delves into the subtle enhancements that can elevate the podcast listening experience, highlighting the significance of elements like atmosphere and sound quality. Additionally, it discusses the current challenges in podcast advertising, particularly the concerns over ad spending amidst shifting consumer behaviors, emphasizing the need for incremental improvements in the industry.
Stock prices are up, but consumers are squeezed. This puts advertisers in an unusual spot. Ricky Mulvey, Dylan Lewis, and Mary Long are live at Podcast Movement and they discuss:
- The macro landscape for advertisers.
- Podcasting’s shift to video.
- The real value of your time to marketers.
Companies discussed: TTD, PUBM, SPOT
Note: No show tomorrow, we’re back on Thursday, August 22.
Host: Ricky Mulvey
Guests: Dylan Lewis, Mary Long
Engineer: Dan Boyd
Learn more about your ad choices. Visit megaphone.fm/adchoices