In the 1980s, introductions took up on average 8.6% of a song; in the 2010s they accounted for 5.4%. What's behind that though? What is it that pop consumers are revealing of their preferences here? There's just so much content out there, whether that be music or television or TikTok. Artists have to get your attention quickly. We have to hook you fast, but there's also a financial incentive here for an artist to get paid.