Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses cover image

John Fio: Building a World One Hug at a Time - Outside Insights

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

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The Importance of Storytelling

"I think storytelling can probably be better defined by you have these levers as a part of the organism that you're building," he said. "If you're not aware of how those sentences, ebb and flow and play off of each other and affect literally every piece of your business, then you're missing something." He says factories often avoid talking to customers because they don't really want to talk to them about what they are making or who it is for. 'There is probably nothing more valuable than understanding what we are making and for who and why'

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