How I Built This with Guy Raz cover image

Impossible Foods: Pat Brown

How I Built This with Guy Raz

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Innovating the Impossible Burger

This chapter explores the journey of developing plant-based meat alternatives, focusing on the challenges faced during the creation of the Impossible Burger. It emphasizes the importance of resilience, innovation, and collaboration with renowned chefs to enhance credibility and consumer acceptance. Additionally, it addresses the booming popularity of the product and the ongoing debates regarding its health impacts and legislative labeling challenges.

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