People are often told in arguments to play the ball, not the player. And you give contradictory advice to that: You say you should play the ball and the player. But just explain why you think it's legitimate to have a go at the person you're arguing rather than just their arguments. So again, context matters. I'm not saying do it across the board willy, nilly, wherever you are. That's not a wise move. As I say, if you're trying to convince someone one-on-one in private who you care about, it makes no sense to attack them. In that case, you can address the person. There are three types of ad hom

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