How Digitas is navigating search’s shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization
The Digiday Podcast
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Netflix Home Screen Redesign
This chapter examines the major update to Netflix's home screen on connected TVs, highlighting its focus on user engagement through enhanced visuals and personalized content. It also discusses the implications for advertisers and the challenges users face in navigating their viewing options amidst an expanding library.
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