Business of Architecture Podcast cover image

507: Why Architects Make Less Than Doctors with Enoch Sears

Business of Architecture Podcast

00:00

Perceived Value and Pricing in Architecture

Exploring the concept of perceived value in architecture and how it affects pricing. The chapter discusses the challenges faced by architects in being appropriately compensated for their work and the need to shift focus towards competing on value rather than price. It raises questions about the understanding and appreciation of architectural services and highlights the importance of architects taking control of how they present their value.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app