It's easy to take risks when your back is against the wall.

But it's the rare individual that will continue to push the envelope, face fear and embrace the unknown when that person could choose to live without self-imposed obstacles.

Jesse Itzler is one such human.

After a barnburner appearance on the podcast back in 2015 (check RRP #197 if you missed it), the man who lives so far “out of the box” that there is no box returns for another stellar exchange that does not disappoint.

For those new to the show, this is a guy who fast-talked his way right out of college into a recording contract, ultimately taking his music all the way to MTV, the Billboard 100 and even an Emmy.

Jesse then takes a wild entrepreneurial left-turn, creating and ultimately selling big companies like Marquis Jet, the world’s largest prepaid private jet card company, and Zico Coconut Water, before wooing Spanx founder (and Shark Tank guest host) Sarah Blakely all the way to the altar.

Despite his tremendous success as a serial entrepreneur, Jesse started to feel his life stagnate. Desperate to avoid the malaise of risk adversity visited upon many a prosperous peer, he embarks on a hare-brained scheme to invite adventure back into his life by convincing Navy SEAL David Goggins — the most popular episode in the history of this show — to move in with him. David relents on one condition: that Jesse comply with David's every demand, no matter how severe. The insanity that ensues is hilariously chronicled in Living With A SEAL, Jesse's well deserved New York Times bestseller.

He eats only fruit before noon. He runs 100 mile races. He raises millions for charity. And when he isn't playing super dad to his four kids (check his Instagram stories for daily dad episodes), he's an in demand motivational speaker (check out his TEDx Talk) who just happens to own the Atlanta Hawks NBA franchise with a few friends. No biggie.

So the question is: how does this guy have such an extraordinary life?

Jesse boils it down to one singular mission statement:

Live life full blast. Never be afraid to fail. And never, ever allow yourself to stagnate.

Enjoy!

Rich

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