204: The Recession is Coming... What Creator's NEED to Know!
The Think Media Podcast
How to Prepare for an Uncertain Financial Year
In the US alone, there is estimated to be $4.6 billion spent on influencer marketing in 2023. 65% of brands expect to increase their budget for influencer marketing. Nielsen's Consumer Trust Index reports that 92% of consumers trust influencer marketing over traditional advertising. A new study shows that 53% of people say they are more likely to buy a product if it's recommended to them by a member of their community like a content creator.
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