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#377: Alex Hormozi – Reprogram Your Mind To Win
The Danny Miranda Podcast
How to Know When a Book Is Ready to Go After 19 Drafts
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"I would rather spend two years building an exceptional product and then let all the customers of that book spend the rest of their lives promoting it for me," he says. "If I put 20 times the work into a book and it becomes three times better than other books, my output to input ratio on the front end is way worse than theirs." The difference between great and world class is so much more effort on the frontend, but so much more output on the back end,. He spent 10 hours basically on every single page in the book.
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