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How to lose 1.8 billion dollars in 10 days

Idea to Startup

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What's a Great First Product?

Entrepreneurs often spend too much time and money building what they think will be a quote, great first product. But the cows come home to roost if you don't have a core group of early customers that absolutely love your product. Love is a really high bar; only get it if you're solving a real, urgent, painful, immediate problem. The game I can win is picking the customer I build for because I set the stakes.

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