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5min chapter
Best of 2024 (Season 5) with Jacob Cass & Matt Davies
JUST Branding
The Role of Humor and Positioning in Branding Strategies
This chapter explores humor as a universal trait and its strategic application in branding to create market distinction. It examines humor theories like the benign violation theory and includes insights from guests on effective branding strategies and storytelling.
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Listen to the best highlights from the podcasts you love and dive into the full episode