How Pitney Bose Made the Transition From Physical to Digital

Pitney Bose is about as traditional a company as you can imagine in terms of coming from the physical world. Most people remember them as the mailroom automation stamp machine, right? In our book, we chronicle how Pitney Bose reinvented itself five or six times over the last 100 years. And they've done so successfully in the digital context in the last 15 years. The fundamental truth that enabled them to sustain that journey of transformation over time is they never abandoned their customers.