2min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

The Problem With Subscriptions

I'm intrigued actually by the subscription problem because I think it makes sense in many ways. But what the problem you face with subscription is people effectively get what we might call direct debit anxiety. There's scope for somebody to launch a subscription portal through which you can manage all your subscriptions. In an ideal world you could also coordinate deliveries so they all arrived on the same day even better still in the same van.

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